/ˈwɒtʃ.wɜːd/ (英式) /ˈwɑːtʃ.wɝːd/ (美式)
watchword 是一个名词,意为"口号;座右铭;行动准则",指某个团体或个人所信奉并遵循的核心原则或指导思想。此外,它也有"口令;暗号"的意思,指用于识别身份的秘密词语。
Efficiency has become the watchword of modern business.
效率已经成为现代商业的行动准则。
In an age of rapid technological change, "adapt or perish" has been the watchword for companies that wish to survive, driving them to constantly reinvent their strategies and embrace innovation.
在技术飞速变革的时代,"适应或灭亡"已成为那些希望生存下来的公司的座右铭,驱使它们不断重塑战略、拥抱创新。
watchword 由 watch(守望、看守)和 word(词语)组合而成,最早出现于中世纪英语。最初指军队或守卫在夜间换岗时使用的"口令"或"暗号",用以辨别敌友。随着时间推移,这个词的含义从军事用语逐渐扩展为"指导原则"或"座右铭",即一个人或组织奉为行动指南的核心理念。